History

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Success made by Performance Sales International

When Performance Sales International was founded in the USA more than 40 years ago, we certainly could not have imagined the history that this brand would write. With our extensive knowledge and expertise, we have gradually pursued the philosophy of putting together the auction lot with horses we have bred ourselves. We will continue to follow this guiding principle in the future.

Highly successful horses sold via the P.S.I. Auction are regularly featured in the international success lists. However, in addition to the sale of top horses, the P.S.I. brand has also strongly shaped the show scene in Europe, always focussing on the trusting partnership between horse and rider.

Yours, Paul Schockemöhle & Ullrich Kassselmann

1980
Performance Sales International was formed in 1980, when equestrian legends George Morris, Frank Chapot and Paul Schockemöhle came together during the World Cup Final in Baltimore and conceived the idea of an innovative horse dealing venture. The businessmen reached out to the USA to offer horses from the largest breeding areas in Europe for sale. They chose promising, well-trained young horses that could easily suit the American training and competition circuit. Newport on Rhode Island was the first venue for the now 40-year-old P.S.I. Auction.

1982
When demand for this auction concept arose in Europe after only two years, Performance Sales International returned to Germany and identified the ideal venue with the P.S.I. Sports and Auction Centre in Ankum, a location it has kept to this day. The international clientele, not only from America but now from all over the world, followed the Auction and has been meeting in Ankum, Lower Saxony, every year since then.

2019

The 40th anniversary of the world-famous P.S.I. Auction: 2019 ended with this highlight and a cause for great celebrations for Ulli Kasselmann and Paul Schockemöhle. The Lewitz and Osthoff breeding facilities have developed into a unique gene pool in recent years and will continue to supply the auction collections in the future. For the 40th P.S.I. Auction, the two founders also received a special P.S.I. Award for their life’s work from their children Vivien and Francois.

2020

‘Success made by P.S.I.’, a recipe for success that prevails even in times of Corona and nationwide lockdown. For the first time in the 41-year history of Performance Sales International, the event took place without an audience. Bidding on the selected dressage and show jumping collection took place exclusively by telephone after prior registration. However, the quality of the collection again left nothing to be desired this year.

2021 

The 42nd P.S.I. Auction — A new format premiered this year. “The clientele was very happy, the atmosphere very personal and familiar. I am delighted about this successful end of the year, the P.S.I. Auction has once again proven its reputation beyond national borders,” Ulli Kasselmann concluded after the 42nd Auction. Paul Schockemöhle spoke with breeder pride: “This was the most successful auction so far, also a result of the great breeding I have devoted myself to over the past 20 years. For me especially as a breeder this is a huge success because of the quality of the horses. Of the dressage horses, 18 also came from Lewitz.”

2022 

43rd P.S.I. Auction: Super talent Chyazint jumps into the record books. The Casallco daughter sold for a sensational top price of 4.0 million Euros. It was the highest price ever attained by a horse in P.S.I. history. “This is an unbelievable result,” Paul Schockemöhle said. “Chyazint is an absolute super talent, one of the best horses we have seen in all these years. Under the expert guidance of Swedish rider Ebba Johansson, she has developed into a truly absolutely exceptional jumper. The best riders in the world have tried to win this mare for themselves and I am sure that she will soon play a role in top international sport and at championship level.”